One Quarter Journal


The Wright word on Moving Music


Sam Wright


An interactive music safari through the streets of Adelaide.

Creative entrepreneur Sam Wright turned the competitive arts industry upside down when he created his very own popular festival, Moving Music, from scratch.

The festival is a musical safari of sorts that takes lucky attendees to different stages that capture a different theme or environment. These locations are kept a secret and each year ticket-holders are delighted by the weird and wonderful surprises that the day brings.

Moving Music Festival is a one of a kind experience and a very successful experiment. How did you dream this up?

The inspiration came from the marriage of two concepts.

In 2011 I produced a documentary called 6 on the St, for which we filmed bands in unexpected public spaces across the CBD of Adelaide, South Australia. The idea of bands performing live in public spaces has always seemed so playful and different to me and the engagement with 6 on the St definitely affirmed that it was the same for other people as well.

While working at Adelaide Festival Centre, I was invited to attend a unique theatre experience known as En Route, which was created by an innovative group known as 'One step at a time like this'. Here, you become part of an urban theatre experience where you follow instructions by both an iPod and your phone, while navigating your own city. You find yourself doing all these weird and wonderful things while you navigate this bizarre tour. That company showed me things in Adelaide that I have never seen before and will never see again.

I then realised that I could expand 6 on the St, so that bands could perform to a big audience instead of just our cameras. To give Moving Music a unique touch, why not have multiple bands playing on the same day on different stages and lead audiences on a mystery tour?

At what point did you realise you could make a career in 'The Arts' a reality?

I quickly learnt that a piece of paper stating I had completed an Arts Degree was not going to cut it in the field of festivals, events and creative projects. With this in mind, I started getting myself involved with volunteering on various arts events like WOMADelaide the Adelaide Film Festival and the Australian International Documentary Conference, and meeting like-minded people that had started exactly where I had, with a strong love for the arts and a willingness to work for free to prove it.

However, handing out event booklets at the WOMADelaide info booth did not quite satisfy the creative hunger that any arts-loving fiend has deep within themselves. I had a fire inside me and wanted to dip my toes further into the cooling creative pool of events.

I remember running a couple of small DJ-type events with my best friend, Ariana Woods. The ethos of the event was to always be open about what happened at the events, 'anything goes' was the saying for us. We had fun running these small adventures. I can recall a Mexican wave of tequila shots on my first event…

Can you describe any key lessons or 'light bulb' moments that you have had in your ventures?

'Light bulb' moments do not really exist for me. Rather, they are like lava lamp moments. A big mass idea slowly begins floating within a glass sphere, only to get much more heated, fast and separated into little ideas, which then collide with each other, create new ideas, separate, then collide again. Big ideas take time and there must be many little bright ideas to ignite the bigger and beautiful picture of what is going on here, especially in a lava lamp … and especially for a project.